The main character

Billy, the shyest (and cutest) little monster in the world

Curious, loving and an open book: Billy never hides how he feels. Sometimes he hides himself — but he soon warms up and shows how much he cares.

Billy holding a little drawing board with a self-portrait on it
Age
5 to 7
Superpower
Teddy bear disguise
Teaches about
Shyness and courage
Family
Lisa and Ddey

Who is Billy?

Billy was born from a child's pure imagination: first he was a drawing made with one finger on a drawing board, then he came to life in 3D. See the before and after → In his world, he's a magical creature who lives somewhere between the toys and the imagination — a loving buddy who shows up to bring comfort, joy and courage.

Personality

  • Curious explorer: he wants to find out how every toy works.
  • Shy, but loving: he hesitates at first, hides behind his teddy bear… and then gives the tightest hug ever.
  • An open book: his feelings show up in his ears and cheeks. He can't hide them!
  • Loyal and fun: a guardian of playtime.
Billy's model sheet: front, side and back views plus close-ups of his hand, rainbow hair and tummy stitch

Details that tell stories

Every part of Billy has a reason

🌈

The rainbow lock

Green, yellow, orange, red and a touch of purple: all the colors of feelings, falling right over his little face.

👀

Two different eyes

One dark eye and one golden-brown eye (heterochromia). Being different is part of his charm.

🧵

The tummy stitch

A keepsake from the original drawing: it shows that every imperfection matters and carries the story of who we are.

Gallery

Billy's many moods

Billy looking at the screen and talking to the child watching
Hey, you there on the other side of the screen! Did you know it's okay to feel every feeling? Even shy. Even scared. And you know the best part? You never have to feel it all by yourself.
Billy's Little Lesson — the end of every episode